Being in the event industry is a little like riding a roller coaster; fast, breathtaking, exhilarating, complete with highs and lows. Some of the most exciting parts of it are as a result of technological advances.
Look at any industry magazine and you can't miss the "Wows"; LED lighting, holographic special effects, pyrotechnics, exploding balloon walls and the like. But it goes farther than that. It's sound technology and projection technology and attendee services technology.
Speakers and sound boards are smaller, more compact, yet the sound quality is so much richer and clearer. LED lighting not only changed the way lights can look, but it also made it safer and eco-friendly with much less heat being discharged and far less use of electricity. Computerized projection equipment like LCD projectors and rear projection screens have improved and enhanced business meetings while reducing space requirements. Special effect lighting is available to just about anyone who wants a moving starlit sky--with or without clouds--on their ceiling for their wedding reception.
Decor design now encompasses not only pretty table linens and centerpieces but special lighting affects that create the all-important atmosphere in the room. Ways to light a space keep multiplying. There are large inflated lighted floating globes tethered to the ground to light outdoor spaces; led lights submerged in water, centerpieces with all manner of lighting effects inside them, patterns projected on ceilings and walls like lighted wallpaper. The decor possibilities are limited only by the lighting designer who's equipment and imagination you're using.
Technology now impacts corporate event attendees like never before. Now, attendees register on-line for events and download a bar-coded admission ticket. Gone are the heavy and cumbersome program catalogs and, in their place, are flashdrives or websites with all of the information so you can use your smartphone, tablet or laptop to see seminar outlines and event details. Obviously, social networking has become a force in the event industry, helping people reach one another to promote events, receive RSVP's, network with one another and share information.
Not only do these advances help the event planner/designer/producer, they also make the possibilities endless for the person or corporate entitly wanting to plan a memorable event. Yes, the cost factor is still very much a part of the consideration but, as with all technology, prices will settle down once that technology is better established. I remember when my mother gave my father one of the first hand-held calculators by Texas Instruments back in the 70's. It cost her almost $200. Now you can buy one that can do calculus and trigonometry for about $5.00.
These technological advancements in the event industry have evolved over a relatively brief period of time and can only make us wonder what thrills of the rollercoaster ride are ahead. No matter what, it will be exciting for both the planner as well as the attendee.
Amazing how simple it can be to communicate with people and have them understand a certain topic, you made my day.
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